Zhen Liu

Greetings, I'm Zhen, the CEO of Koroole. Originating from the warm and welcoming city of Kansas City, Missouri, I was shaped by the beauty and hospitality of the Midwest. Known for our outstanding football and baseball teams. I would like to thank you for choosing Koroole and I have a special message to all of you.

A Letter From The CEO

Dear Valued Customers and Partners,
I hope this message finds you well and thriving. As the CEO and founder of Koroole, it is with immense pride and gratitude that I reach out to you today to share a bit about our journey, our mission, and our vision for the future.

Born in China and moving to the United States at the age of 15, I settled in Kansas City, Missouri - a city that immediately embraced me with its warmth and vibrant spirit. It's a city known for its passionate followers of football and baseball, embodying the spirited colors of blue and red. The Royals and the Chiefs are not just teams we root for; they are a testament to our community's resilience, unity, and relentless pursuit of excellence. It is these values, combined with my love for these colors, that have been woven into the fabric of Koroole.

For many years, Koroole has specialized in the nails and cosmetics industry, championing a customer-centered approach that places quality and service above all else. Our commitment is not just to provide beauty products but to revolutionize the way we think about and experience beauty. With a focus on handmade nails, we have embarked on a new nail revolution, promising to highlight every moment of your life without compromising the health of your natural nails.

Our philosophy is simple: beauty should be easy and comfortable. It should empower and inspire confidence, allowing each individual to shine in their unique way. At Koroole, we tirelessly work to innovate and elevate the standards of beauty, ensuring that our products not only meet but exceed your expectations.
As we move forward, I am excited about the opportunities that lie ahead. We are committed to pushing the boundaries of the beauty industry, introducing new and exciting products that continue to embody our core values of quality, comfort, and customer satisfaction. Our journey has only just begun, and I look forward to sharing it with each and every one of you.

Thank you for your unwavering support and for being a part of the Koroole family.


Zhen Liu
CEO, Koroole